Part 2: The Consequences Unfold
- by Joel Warnick
Sarah's heart sank as she listened to her manager's words.
"We just lost a major deal," he said, "One of the prospects from the trade show went with our competitor."
She felt a wave of regret wash over her. How could she have let this happen? She remembered the prospect vividly – they had shown great interest in their product, asking detailed questions and even scheduling a follow-up meeting.
But Sarah never followed up. And now, the prospect had signed a contract with the competition, taking a significant amount of potential revenue with them.
Sarah hurriedly began to go through the stack of business cards, hoping there was still time to salvage the remaining leads. She sent out emails, made phone calls, and left voicemails. But days turned into weeks, and the responses were few and far between.
Just when Sarah thought things couldn't get any worse, she received another email. This time, it was from another prospect she had met at the trade show.
The email began with, "We were excited to learn about your product, but..."
(To be continued...)